Weekly Digital Wrap: 25th May 2015
This week in digital, Pinterest introduces new promoted pins, YouTube introduces TrueView and Google joins with Twitter to provide tweets in search results.
Pinterest Introduces Cinematic Pins
Pinterest has introduced a new type of Promoted Pin that adds movement to a pinned image. "Controlled through scrolling, these motion-based Pins are true thumb-stoppers"
Pinterest has also introduced new targeting options letting you target audiences based on their interests, personas or life stages.
These features along with Pinterest's recently launched Marketing Development Partners show its commitment to developing the platform to help brands streamline the process from discovery to purchase.
YouTube develops TrueView for Shopping
Continuing the theme of social networks including shopper functionality into their platforms, YouTube has developed TrueView, which "enables advertisers to scale the manual process of connecting individual products with individual videos."
By connecting their campaigns to the Google Merchant Center, advertisers can "dynamically add products to their in-stream videos, customized for each user through contextual and audience signals like geography and demographic info."
Twitter and Google Partner For Tweets Discovery
Twitter and Google have joined to create a new way to discover Tweets. Users searching using the Google App will see relevant Tweets appear within search results. Clicking on the tweet will take you the Twitter feed to see further content. The below image shows how a search for the television show Madmen would show up.
For those prolific users of Instagram, WordSwag is an App for easily adding artistic text to images.
Digital Articles Of Interest:
Has Social Commerce Found Its Time? via The Information
Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search via Marketing Land
New Web trends: immersive interaction design via TheNextWeb
What If Facebook Actually Paid People For Content? via TechCrunch
Meet Gen Z: the most progressive, conscientious and connected generation to date via Marketing Magazine UK