This remarkable destination retailer has taken the specialist sports industry by storm in just over two years. We’ve been part of that success, creating and managing all Players Sports branding and marketing from day one.
Our two-year-old website design, originally created for the launch, needed refreshing. We gave it an overhaul so the company stays ahead of the competition, and continues to push boundaries.
We also developed a master brand strategy that was then adapted to the company’s five specialist divisions. From print to digital displays, in-store posters to website banners, we manage the brand across all media.
Two years on and brand commitment is stronger then ever. In order to stay ahead of the game we have been working hard with Players Sports to bring you an amazing new website which delivers even better user experience whilst maintaining beauty and elegance.
Watch this space...!
As part of a digital strategy, our aims were to grow the Facebook fan base, keep the fans coming back for more and use eDM to grow the customer database. We accomplished these objectives by running several competitions across three of the brands.
Although the stats are commercially sensitive, we’re pleased to say that we reached and surpassed all objectives.
We have been part of the Players Sports family since the idea was in it's exciting conception stage. We delved into the project by firstly creating a strong brand for Players Sports. That was closely followed by individual iconic brands for each of the 5 sports. We have quickly showcased each sport whilst also giving each of them thier own unique identity.