Vital Glasses Website
Vital Eyewear Website
Earth-friendly eyewear made out of recycled materials
We were engaged at the inception of Vital Eyewear to define and design the brand’s first ecommerce presence. As a new venture in a competitive market, it was essential that the digital experience established both credibility and visual impact from day one.
With a client new to ecommerce and multiple moving parts to coordinate, our role was both strategic and practical. We developed a structured product system, including a detailed product spreadsheet to enable seamless bulk upload into Shopify.
Visual direction was central to the project’s success. I helped coordinate a comprehensive photography brief to ensure consistency and brand alignment across all imagery. Working with Chanelle Dickinson on product photography and collaborating with Jessie Casson on lifestyle shoots, we developed a cohesive visual language that defined the brand’s early identity.
Beyond digital, I supported packaging finalisation, performing quality control and updating artwork before the major print run, to ensure the brand experience was consistent and polished across all touchpoints.
The result was a custom-designed Shopify website that established Vital’s original digital foundation and positioned the brand confidently at launch. Since then, the brand has evolved, and the website has been redeveloped to support growth with a major backend update. While the beauty of original design has naturally evolved, it laid a strong visual and strategic foundation that defined the brand’s early identity.
I’m grateful for the trust the client placed in me and how seamlessly we worked as a team. And if you’re in need of reading glasses, I highly recommend checking out Vital—they’ve got you covered for both work and play!
Services for this client
• Website design
• Website Build
• Graphic design
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