Strategic Custom Website
Premium service: Starting at $6k+
Ideal for 6-100 pages
For content-rich sites, complex requirements, custom code, integrations and eCommerce.
Essential Website Build
Streamlined service: From $4-6k
Great for 1-4 pages
For businesses who want clarity and a premium presence without a large-scale build.
Campaign & Microsites
Custom service: Range $2-3k
2 page promotional website
Purpose-built competition or promotional sites. Fast, conversion-focused, and designed around one outcome.
Pricing options
A website is not just pages, it’s strategic positioning, clarity and direction.
I work 1:1 with every client, guiding the process from strategy through to launch. Each project is considered, structured and intentionally built — not rushed or templated.
Strategic custom website
Deep strategy, bespoke websites built around your business, your content and your growth.
Starting at $6000+
Timeline 6–12+ weeks
Ideal for 5-100 pages
This is my most comprehensive website service.
We spend significant time in the strategy phase clarifying what your business actually needs. From there, I lead the process end to end, shaping the structure, refining the content direction, designing the experience and overseeing the build.
You work directly with me throughout. I guide decisions, educate you along the way and ensure the site is structured properly from the beginning.
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In-depth strategy session.
Full site mapping and architecture planning.
Navigation planning including complex, mega menu structures.
Custom design direction.
Strategic content guidance and refinement.
UX structure and user journey planning.
Custom development.
Complex integrations when required.
eCommerce capability when needed.
Testing and launch support.
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Businesses with substantial content requirements.
Organisations needing 5 to 100+ pages.
Brands requiring complex navigation structures.
Businesses needing custom functionality or integrations.
eCommerce businesses.
Founders who want strategic guidance and leadership throughout the process.
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Strategy and discovery
We clarify your goals, audience, content and functionality requirements.Structure and site mapping
I will develop the site architecture and navigation, so everything has a clear place.Content refinement
We help shape your business goals.Design and build
The visual direction and development are performance driven.Testing and launch
The site is tested across different devices before launch.
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Many website projects stall at the content stage. If supplying written content becomes a challenge, I can step in to shape a structured first proof draft so the project continues to move forward. Additional content support is scoped and approved in advance.
If you would prefer fully written and professionally refined copy, I can also refer you to a trusted copywriter.
Essential Website Build
A structured, contained website for businesses who need a clear and professional presence without the scale of a large custom build.
$4,000 – $6,000
Timeline 2 to 4 weeks
Typically 2 to 3 core pages
This is a streamlined version of my full website service. We focus on what is essential, clarify your core messaging and build a well-structured site that communicates clearly and professionally. You still work directly with me throughout. The difference is scope, not quality.
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Strategy session
Defined site structure
Up to 3 core pages
Clear navigation planning
Design and development
Two rounds of refinements
Launch support
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Service-based businesses with a contained offering
Professionals who need a strong online presence quickly
Businesses not requiring complex functionality
Founders who are ready to make decisions and move efficiently
Businesses that may expand into a larger custom build later
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Strategy session
We clarify your offering, audience and goals.Structure and content alignment
I define the page structure and guide you on what content is required.Design and build
The site is designed and developed with clarity and performance in mind.Refinement and launch
Final refinements are made and the site is prepared for launch.
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Clear, concise content is essential for this build. If you need help shaping your messaging, additional content support can be scoped separately. I can also refer you to a trusted copywriter if you would prefer professionally written content.
Campaign Microsite
A dedicated microsite built around a specific campaign, promotion or competition.
From $2500
Timeline: 1–2 weeks
2 pages microsite
Built for agencies and FMCG brands running competitions, on-pack promotions or short-term campaigns, this service provides a structured, branded platform designed around one clear objective. Whether you’re collecting competition entries, generating leads or growing your email database, the site is intentionally designed to guide users toward a single action.
You work directly with me to define the requirements, user flow and technical setup so the campaign runs smoothly.
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Campaign brief discussion.
Defined entry or data capture pathway.
Focused landing page structure.
Custom design aligned with campaign branding.
Entry form build and data capture setup.
Email database integration where required.
Analytics reporting option.
Launch support.
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Agencies managing promotional campaigns.
FMCG brands running competitions or on-pack promotions.
Marketing teams needing structured entry collection.
Campaigns focused on lead generation or database growth.
Short-term initiatives with a defined conversion goal.
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Campaign clarification
We define the objective, data requirements and compliance considerations.Structure and user journey
I plan a clear, focused pathway that guides users toward submission.Design and build
The microsite is designed and developed to align with campaign branding.Testing and launch
Forms, integrations and tracking are tested before launch.
